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WorkParty

Jan 26, 2022

So many brands can attribute success to social media stardom, but very few elicit the cult-like fandom of Lisa Says Gah. After years of working in fast fashion, founder & CEO Lisa Buhler found herself searching for sustainable pieces that were more accessible to the average millennial. What started as a curation of...


Jan 19, 2022

In a notoriously saturated market, new beauty brands need more than just a solid formula to stand out. They need transformative ideas that go beyond the product itself. When Dianna Cohen set out to create Crown Affair, she wanted high-quality hair care that was more than just another clean product in a pretty...


Jan 12, 2022

Ask any founder: When you’re running a business, hiring is tough. And hiring the right people to take your business to the next level is even tougher. It takes an average of 36 days to hire a new employee. And filling a position doesn’t guarantee success. Nearly half of all new hires fall through within 18 months....


Jan 5, 2022

Turning followers into shoppers is no easy feat. The savvy social media crowd can spot a disingenuous post from a mile away, so monetizing your account with sponsored posts takes honesty, authenticity, and plenty of creativity. Which is something Dede Raad, the founder of Dress Up Buttercup, knows a thing or two about....


Dec 29, 2021

Your brand DNA is the heart of your identity as a business. It establishes your mission and values, makes you unique from your competitors, and gives your customers a reason to choose to buy from you over your rivals. And if anyone knows how to define a brand’s DNA, it’s Lauren Alexander. The co-founder and creative...