Dec 29, 2021
Your brand DNA is the heart of your identity as a business. It establishes your mission and values, makes you unique from your competitors, and gives your customers a reason to choose to buy from you over your rivals. And if anyone knows how to define a brand’s DNA, it’s Lauren Alexander. The co-founder and creative...
Dec 22, 2021
Doubling your revenue is no easy task. You need to set well-defined goals, create meaningful connections with your customers, and discover new distribution channels and marketing opportunities. Which is something that Elyce Arons knows a thing or two about. In the midst of a pandemic that has pummeled the fashion...
Dec 15, 2021
Being in debt isn’t a barrier to entrepreneurship. Just ask MaryRuth Ghiyam. The wellness entrepreneur owed $700,000 (yes, $700,000) when she launched her eponymous vitamin brand, MaryRuth Organics. Despite carrying a significant amount of personal debt, she successfully built a nine-figure business without taking on...
Dec 8, 2021
Switching lanes is daunting. You’ve already established yourself in a particular industry, built up your network of contacts, and carved out your niche as an expert in the space. Now you’re going to do it all over again. Like I said, it’s daunting. So, for this episode of WorkParty, I’m so excited to be chatting...
Dec 1, 2021
You know our keynote speaker from quote-unquote “the small screen.” Kristin Cavallari got her start on the wildly popular reality shows "Laguna Beach" and "The Hills," before taking a turn on "Dancing with the Stars" and starring in her own show "Very Cavallari." But now, she’s proving herself as a powerhouse...