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Nov 10, 2021

On today's episode we are joined by Betches Co-Founder and Chief Creative Officer, Sami Sage. It's not always easy for content creators to stay relevant, but Sami Sage knows how to beat the odds. As audiences become more unpredictable and trends shift, she's been churning out relevant, ever-evolving content for over a decade—and shows no signs of slowing down anytime soon. In fact, she’s just getting started. She’s expanding Betches famously irreverent content into new categories and onto new platforms—and bringing it to new audiences in the process. Needless to say, I’m so excited to chat with Sami about how she’s leveraged memes to cultivate a community of 43 million people (!), tapped into a new Gen-Z audience, and so much more.

To join the WorkParty click HERE

To connect with Sami Sage click HERE

To connect with Jaclyn Johnson click HERE

To learn more about Betches Media click HERE

To follow along with Create & Cultivate click HERE

To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

This episode is brought to you by:

Arrae • Go to and enter code WORKPARTY at checkout for 10% off of a one-time purchase, OR 25% off your first month’s subscription.

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Produced by Dear Media