Dec 22, 2021
Doubling your revenue is no easy task. You need to set
well-defined goals, create meaningful connections with your
customers, and discover new distribution channels and marketing
opportunities. Which is something that Elyce Arons knows a thing or
two about. In the midst of a pandemic that has pummeled the
fashion industry, the former Co-founder of Kate Spade has led the
luxury lifestyle brand Frances Valentine to double (!) its
revenue. Needless to say, I can’t wait to chat with Elyce
about how she’s grown the brand exponentially, including the
old-school marketing strategy she tapped into to increase the
brand’s sales by 40% (!). So without further ado, let’s get into
it. Welcome to WorkParty, Elyce!
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