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WorkParty


Oct 26, 2020

It’s hard to remember a time when companies could sell products without an ingredients list, keep their process as a trade secret, and have values based on profit over purpose. Not anymore. Today, transparency rules and consumers are demanding it. Entrepreneurs are being held to a higher standard, now more than ever, but Marygrace Sexton and her daughter, Natalie, are up to the challenge. In fact, honest transparency has been at the core of their business, Natalie’s Orchid Island Juice, before it was a buzzword. Marygrace launched the business in 1989 with $20,000 she saved from a job as a radiologist’s receptionist. Her goal? To compete with the preservative-laced cartons on supermarket shelves. And she did! Natalie’s Juice keeps it simple, which is why there are never more than five ingredients in each juice. Her commitment to uncompromising quality and honest transparency has captured the hearts of consumers too. Sales last year topped $60 million on a volume of 7 million gallons. In this episode of WorkParty, Jaclyn sits down with Marygrace and her daughter Natalie to dive into their authentic mission, how private equity nearly spoiled everything, and why her fresh take on juice has built a $140 million-dollar company. Join the party on social @workparty and stay in-the-know at workparty.com.
Guest
Marygrace & Natalie Sexton @nataliesoj
 
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