Dec 16, 2020
Despite Black working mothers being within the fastest-growing group of entrepreneurs——they remain largely underserved and underrepresented in the marketplace. No one has capitalized on their purchasing power or amplified their voices quite like Tika Sumpter and Thai Randolph. Thanks to their new venture, Sugaberry—a lifestyle brand created by and for modern moms of color—they’re changing the narrative by diversifying the proverbial “white space” with a clear mission to cater, cultivate, and celebrate this vibrant community of mothers. Today, Sugaberry merges content, commerce, and community to create a destination for Black consumers. And it’s a smart move. As influential consumers, mothers of color control the lion's share of the total Black spending power, which will reach $1.5 trillion in 2023. According to Forbes, these women not only influence what other Black generations (and Black men) spend their money on, but as early adopters of trends, Black women also influence the general population. In this episode of WorkParty, we talk to Tika and Thai about their personalized content model, how they’re catering to Black consumers at the intersection of career, motherhood, and personal development, and why it’s crucial we amplify the perspectives and experiences of Black moms. Join the party on social @workparty and stay in-the-know at workparty.com.