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Aug 18, 2021

Starting a business is no easy feat. According to the Bureau of Labor Statistics, 20% of businesses fail by the first year, and 50% close by the fifth. So the odds of starting one successful business—let alone two—are stacked against you. But defying the odds is something that today’s WorkParty guest, Annie Lawless, knows a thing or two about. In 2012, Annie launched her first company, the cold-pressed juice brand Suja Juice, which she scaled into such a success that Coca-Cola and Goldman Sachs each bought multi-million-dollar stakes (!). And now her second business, the clean beauty brand Lawless Beauty, is on a similar trajectory. The band doubled its sales as of October 2020 and is on track to double its overall sales in 2021. Needless to say, I’m so excited that she's here today to chat about how she started a successful second business, how she formulated a strategic exit strategy from her first company, and so much more! Welcome to WorkParty, Annie!

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